About Pragmatic Marketing

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Pragmatic Marketing provides training and consulting services that enable clients to create tuned in products, services and businesses. More than 60,000 individuals at over 4,500 companies have been trained, adopting the Pragmatic Marketing Framework as a standard methodology for product management and marketing. The portfolio of services offered includes more than a dozen seminars, consulting that spans workshops, coaching and complete project implementation and a thriving online community that serves more than 50,000 monthly visitors.

Founded in 1993, the business was started because of a common problem seen in many firms… namely, the trouble they had building products people wanted to buy. In the technology industry, there was a good bit of innovation going on to attract early adopters but real “hits” were few and far between. Pragmatic Marketing's training and service offerings are designed specifically to increase that success rate.

The Pragmatic Marketing Framework

The Pragmatic Marketing Framework organizes thirty-seven essential activities required in bringing a new product from its formative stages through development to market, into a system that is easy-to-understand and implement—from strategic to tactical. For the last 10 years, Pragmatic Marketing has seen companies take this Framework (which many call “The Grid”) and standardize their operations around it — posting copies on the walls in their offices and using it as a methodology for organizing the company to become more market-driven.

Everyone — from product managers to developers to marketers to salespeople and eventually even executives seem to embrace these concepts as “the right way to do Marketing.” Offerings have expanded over time to include full life-cycle support with training and services to implement these concepts. The Pragmatic Marketer magazine is published every other month and an extensive online resource center is available with tips, techniques and reference information.

Many customers comment on how aptly named the company and the Framework are. They are, well, very pragmatic. There is nothing that makes you want to get out your textbooks to verify or conduct a new research project to find the holes in it. These simple, proven techniques are organized in a way that makes everyone who embraces them more successful in what they do, every day.

Today, Pragmatic Marketing conducts hundreds of public and private seminars, onsite workshops and consulting projects, and many online events for subscribers and visitors. Recognized three times by Inc. magazine as one of the fastest growing private companies in America, most recently in 2008, the company has been profitable every year with 80% of new business coming from referrals and 90% customer satisfaction ratings. Pragmatic Marketing is a global organization with customers in the United States, Australia, Canada, England, Finland, France, Germany, Hong Kong, India, Japan, Singapore and South Africa. Many make a major commitment to standardize on the Pragmatic Marketing Framework by requiring all newly hired product management and marketing employees attend the training.

Tuned In is at the core of what Pragmatic Marketing does.