Do you resonate in your market?
Product and service sensations like the iPod, Starbucks or FedEx were seemingly successful overnight. But, it wasn’t luck, creativity or clever marketing that led to their breakthroughs. It was being Tuned In.
When it comes to creating new offerings for a market, tuned out organizations get it wrong. They ignore the signals that reveal the problems buyers want solved and which solutions they will happily pay for. Tuned in organizations, on the other hand, take a radically different approach. they tap into the wider mind of the market and connect deeply to waht their buyers value most, creating breakthrough offerings.
A proven strategy for dominating markets developed over fifteen years, Tuned In separates leaders from followers and failures. Using a simple six-step process, Tuned In teaches how to discover meanigful insight into any market.