We're getting active speaking about Tuned In. This past week Craig, David and I sat down for an interview with Elizabeth Marshall of Author Teleseminars and Craig spoke to SkyRadio. They are both available for download in the news section of our blog. We also announced a 6 week webinar series that begins next week with Art Petty speaking on Tuned In Leadership.
It's fun to be out talking about the things we found in the book again. The six months in between turning over a manuscript and the actual publication of the book almost make you forget the good parts and the reasons why you worte it in the first place. We were re-energized by the experience for sure but also had to take a step back and appreciate two of the major takeaways:
- Anyone can tune in and create a product or service that resonates in their marketplace. The range of people and stories we found of companies large and small, non-profits, government agencies, entrepreneurs, doctors, lawyers, realtors, even churches, authors and rock bands who created resonators speaks volumes on the power of the concept.
- Tuning in is a cultural transformation that impacts the core of your business. When Craig talks about getting tuned in, he's focused on how to create products people want to buy. When I talk about it, I'm relaying how build a business that achieves sustained success. When David talks about tuning in, he's referring to how to build real and deep connections to things your buyers value most. Product management, business strategy and marketing communications all benefit.
We're anxious to share all we've learned with you and hope that it provides a positive incremental impact on your work, career aspirations and business. See you on down the road.
