I live in the Boston suburbs, in a place where being green - paying attention to the environment - is very important to many people. In my neighborhood, people out for an afternoon walk scrutinize recycling bins and make a mental checklist of who does the right thing. The most common car in these parts is a Toyota Prius hybrid.
Many people in my area don't have lawns, instead they "go natural" with woods and ground cover instead. However for those like me with grass, I've always found it interesting that the same people who carefully sort trash into neat categories and plan their shopping trips to use as little gasoline as possible, happily run loud and noisy lawnmowers that many consider even worse for the environment than cars, due to the lack of pollution and noise controls. (Incidentally, in puritanical New England it is a badge of honor to avoid paying a lawn service and instead do the job yourself.)
So I was excited when I discovered the Neuton battery-powered lawnmower. I immediately ordered one and was pleased that I earned mega green points in the neighborhood as the first homeowner to have one.
The Neuton runs on battery power and to be honest I was skeptical that it would have the power to do the job right. No need to worry, it is just as effective as my Honda gas powered model. It runs for 45 minutes on a charge, perfect for my small lawn. And boy is it quiet. I could cut the grass at 8:00AM on a weekend and not get the evil eye from the people next door.
Now I've got the new status symbol. People stop by as I'm mowing and want to know about the Neuton. And what's remarkable is that the pros at Neuton understand this. They know they have a resonator. And they help people like me to spread the word through small "pass it on" cards that they supply with the mower. The business card sized handouts store in the mower's battery compartment so they're always handy to give to a curious neighbor. Each one has a motivational message on one side and company information on the other.
Cool.
If you have a resonator, make it easy for your fans to spread the word.
