A hallmark of being tuned in is to know what bloggers are saying about you, your company, and its products and services.
If you haven't already done so, you should set up a Google alert for your company name, product and service names, CEO and other important people’s names, and perhaps your category of product.
Any time there is a mention, you will know in near real time via an email alert.
It is always a good idea to leave an appropriate comment on the blog. This shows the blogger that you care and that you're watching. Don't try to sell your products and services, but instead perhaps thank the blogger or add to the discussions that the blogger has started. You can also clarify anything that the blogger has said if appropriate.
I get between five or ten alerts a day that are either triggered by my name (I use my middle name so that I don't get false hits from other David Scotts) or the title of one of my books. I always look at the blog posts and usually leave a comment like I've done this morning on Kerri's blog and Michael's blog.
This only takes an hour or so a week, but the effort pays off significantly.
