One of the statements that we lead off with in the book is this:
Any organization--companies large and small, nonprofits, government agencies, entrepreneurs, independent professionals, even churches, authors and rock bands--can benefit by getting tuned in because they'll create products or services people want to buy.
This week my wife sent me the following video with the caption "Johnny and this store are Tuned In!" I get these things all the time now. One of the beautiful things about the Tuned In concept is how easily and how often folks connect the phrases 'tuned in' and 'resonator' to everyday observations. After viewing the video however, I'd have to say that not only was she right ... this is one of the best examples I've seen about why being tuned in is so powerful. A simple adjustment to the shopping experience that created a powerful transformation of a business. Check it out at: http://www.stservicemovie.com/
I'm not usually one to pass things like this on but the story is so compelling that it almost immediately begs the question ... is Tuned In for everyone? And in fact, that's the real point of the book. Making a difference by being tuned in is not just the responsibility of the corporate officers in defining the direction of a business, it's a part of everyday work. And, sometimes ... maybe most times ... a bottom-up approach to this is more effective because it's authentic, powerful and based on real needs that buyers have.
When we say Tuned In has six steps, it applies to each aspect of how you do business and each person in the business. From how you answer the phone to how you present and communicate to how you sell to how you service. You are measured at the end of the day by how strong the experience is for your customers and how willingly they will buy from you. The companies who resonate in their markets develop complete experiences and strong, loyal employee bases who enhance them.
Where does getting tuned in start? With you and I right now.
