As a helicopter pilot, I have been amazed with the success of Robinson Helicopters over the last ten years. While most helicopter manufacturers produce dozens of aircraft each year, Robinson set a world record by producing 831 helicopters in 2007. That broke the previous record, set by Robinson, of 806 units in a single year.
Robinson has tuned into their market and is reaping the dividends. One approach they take is to solve all of their clients problems. As a helicopter manufacturer, you might think that means that you should focus on the aircraft but Robinson also detected that potential clients need to deal with establishing a landing pad. In Aviation Week clink last month, Frank Robinson was quoted as saying "If helicopters have more places to land, we will sell more helicopters." So he offers helipad kits. Robinson Helipads
A tuned out company might say, "We are in the helicopter business not the helipad business." But Robinson knows that buyers are looking for a vendor that can provide a complete solution and has accepted the responsibility of solving the problem via buy/build/partnering.
Instead of being in the helicopter business, Frank is in the business of continuous problem solving for his customers.
Photo copyright Robinson Helicopter Company
