A few weeks ago I get a call from Gary Stern, a columnist for Investors Business Daily.
Gary says, “I’m doing a story on the average tenure of Chief Marketing Officers, which is only 26 months. This is much shorter than 44 months, which is how long CEOs last. Can you comment?”
“Oh, boy can I,” I say. “How much time do you have?”
(I could talk about this subject all day.)
My first comment? "CMOs are not tuned in!"
We ended up talking for about a half hour.
Gary did a terrific job with the article. It is slated for the print edition of IBD on Monday February 4. But here is a sneak peek via CNN online:
