We're always fascinated with products and services designed for one particular buyer persona. Rather than one-size-fits-all, tuned in companies solve market problems for specific buyers.
The Jitterbug cell phone is just such a product, designed for people who don't want all kinds of features. The vast majority are older people who are scared of a regular cell phone.
Here is how the company Establishes authentic connections with its buyer persona using language that resonates.
Over the years, cell phones have gotten smaller and smaller and loaded with complicated features and gadgets. They've become harder to program and even harder to use. The screens are so tiny you can't read them anymore. The buttons are so small you can barely find them, and must use a pencil to dial them. To make matters worse, you end up paying for all these features and gadgets you'll probably never use.
With easy to use phones and service plans that provide unprecedented simplicity, Jitterbug makes a perfect gift for that special someone who is looking to stay connected with friends and family -- but without all the unnecessary complexity and expense.
Jitterbug Dial
Ideal for those who find today's cell phones just too small and complicated
Easier to use than any other cell phone
Extra-large buttons and text on the screen
Full 12-button keypad
So convenient: just dial the Jitterbug operator by pressing "0"
Here is one of the advertisements for Jitterbug Cell Phone service. Click the image to see it full size.
