Great news for us today. We just learned that our 'Secrets of Market-Driven Leaders' e-book was named the 'Best Business Book that is not a Book' by John Moore's BrandAutopsy. Check it out at http://brandautopsy.typepad.com/brandautopsy/2007/12/2007-brand-auto.html.
Pretty good company on the list with best sellers like Made-to-Stick, The Strategy Paradox and a lifetime achievement award for Seth Godin. The e-book was a pre-cursor for Tuned In and outlines the seven common attributes that we found in leaders of businesses that were market-driven. It included mantra's for how their strategy was created, how they organized and measured their progress and most importantly, the philosophies they shared for how to build products and services that resonated. ChangeThis picked it up this fall and it's been spreading pretty rapidly through the community since then. You can download the e-book at http://www.pragmaticmarketing.com/secrets.
Thanks to everyone who participated in helping us research and write this. We learned a great deal from our conversations and your ideas are a big part of its success.
