We're hosting our first webinar on the Tuned In model on December 7th. It's being hosted as one of series of events we put on through the Pragmatic Marketing community. You can sign up for this one by following the link from the home page at www.pragmaticmarketing.com
The webinar will focus on the top six strategies for getting your business, product and marketing strategies tuned in for the new year. We've learned a lot from our interactions with all of you in 2007. Through several surveys, more than 100 interviews and a recent round of 'fireside chat' calls we hosted with the advisory board that has grown up within the Pragmatic Marketing community ... a pretty clear picture has emerged about what your needs are. The top priorities for improvement include:
* Leadership strategies and team alignment.
* Change management and living in an agile world.
* Market postioning that provides a sustainable edge.
* Prioritizing new investment optons.
* Increasing the relevance of marketing programs.
* Business transformation and process acceleration.
The webinar will focus on these issues and put them into the context of the new tuned in process framework we'll be launching with the book. Put it on your calendars. We'd love to have you participate.
