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« Authenticity vs. "messages" | Main | Papa John's connects to college crowd »

11/29/2007

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  • This blog covers topics related to getting Tuned In, a simple, six-step process for finding unresolved problems, understanding what buyers really want, creating breakthrough experiences, and establishing strong, sustainable connections to a market.

    It is written by the book authors, Craig Stull, Phil Myers and David Meerman Scott, with occasional guest posts from colleagues.

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