We've studied the introduction of thousands of products—well-known offerings from large companies like Ford Motor Company, Microsoft, and GE; breakout bestsellers from Apple, Red Bull, and Google; and niche offerings from players you may never have heard of, including National Community Church, GoPro Camera, and AccuMap. Drawing on our research, interviews with dozens of CEOs, and discussions with insiders at thousands of companies, we analyzed and identified the repeatable processes that make successful organizations successful.
Our research validated anecdotal evidence that tuned in companies are 31% more profitable, twice as fast to bring products to market, twice as likely to lead, and enjoy 20% higher customer satisfaction rates. We also found that there is a much more fundamental reason for product failure than features and price (the two most commonly cited reasons that salespeople give for losing a sale).
By pulling this information together into our Tuned In Process and our upcoming book, we'll show you how to dramatically increase the likelihood of your own success. And while it is possible to be successful by following a path different from what we outline here, the risks of these alternatives are much greater.
This is not about business-school theories like innovation or first-mover advantage or the value of being customer-centric. Instead, in Tuned In we show you proven ways to replicate the process that the executives, marketers, and product developers at successful companies have used. We’ll teach you how to develop a resonator.
