Welcome to the Tuned In blog...
We are in the process of writing a new book, tentatively titled:
Tuned In: Uncover the extraordinary opportunities that lead to business breakthroughs
The book's purpose is to detail what we believe are the secrets to creating products, ideas or services that resonate in the marketplace. Tuned In will be published by John Wiley & Sons and will be released in mid-2008.
We’re basing the content of the book on more than 10 years of collected market information and research on how to develop strategies that lead markets, how to create products that people want to buy and how to create communication programs that your buyers believe.
The core of these concepts tie directly to the Pragmatic Marketing Framework as they apply to executives (and their desire to create winning outcomes), managers (and their desire to implement standard processes) and executors (and their desire to improve productivity).
In the coming months, we will be testing some of our concepts and further refining the material for the book and appreciate any and all comments you have about the topics. We’re really excited to have you get involved with this project. We believe there is an interesting story to tell here and welcome everyone’s participation in bringing it to life in a way that resonates.
To get a small taste of what's coming, please read The Secrets of Market-Driven Leaders e-book, which we published earlier this year.